I’ll stay industry (home improvement) specific on this post. There are a couple of things that just drive me nuts!
Wow! I Just Gotta Hire this Guy!
As I drive around during my day to and from the job site, picking-up materials, etc., I see the trucks and vans of trades contractors out there on the road and in parking lots. I’m amazed at how often I see signage on their vehicles’ that says: “Bob’s Plumbing – Licensed & Insured”; “Tom’s Electric – Licensed & Insured”; “Mary’s Landscaping – Licensed and Insured”.
Is “Licensed and Insured” really all you have to say about your business? I have always assumed that, at a minimum, all business are Licensed and Insured. The signage tells me that you’re meeting the minimum requirements just to be in business. “Eddie’s Painting – Breathing” would probably be as informational and more inspirational!
I’ll bet these trades contractors are the same ones complaining: “The economy sucks! There’s no work out there!” Maybe if you got off your ass and did some real marketing, we’d know what you do and why we should hire you.
Is there any wonder why 9 out of 10 home improvement contractors go out of business within five years? It may be coincidental, but I think “Licensed and Insured” is on 9 out of 10 vehicles that I see.
50% off! $250 off! Buy One, Get One Free!
I just heard an advertisement on the radio, as I was driving (noting that Bill’s Concrete is Licensed and Insured), that I can get $250 off each window I have installed. Within 15 minutes I heard another advertisement that for each window I buy – I get another one for free.
What The H? How much mark-up is there on a window? How can you offer these kinds of discounts? Would your business not be thriving, if you offered realistic pricing every day? Or are windows the loss leader to get people to buy something else? These kinds of discounts make me (and I’m sure others) feel like you’re ripping people off with regular pricing – on a regular basis!
Let me try this ad:
“Get a free bathroom remodel with the purchase of an incredibly overpriced kitchen Remodel!”
Just another reason our industry has such a bad reputation.
Here endeth the rant!